Under Armour Project Rock

Art direction, retail activations

Photography art direction, retail activations

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INSTORE

Under Armour Project Rock, Dwayne Johnson retail
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GALLERY

ONLINE

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RESULTS

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© Under Armour 2017. Agency, Tether // Creative Directors: Daniel Pterzelka, James Halada, Kari Strand. Senior Strategist, Emily Cushman. Photographers: Rachel Link & James Michelfelder. Junior Creatives: Bronson Folz-Edwards, Grace Cho.