To help consumers tap into Cam’s unique point-of-view, we created stories for three colorways that highlight facets of his inspiration, personality and background. Hometown celebrates Cam’s roots in Atlanta, where he was born and grew up. Chairman leans into the classic side of his style in a uniquely Cam way. And 442 takes inspiration from Cam’s legendary Oldsmobile 442 as an outward expression of his showman personality.
Agency: Tether. Photography by James Michelfelder and Rachel Link.